Follow Jesus. Whatever It Costs.

Count The Cost USA exists to help a generation take Jesus’ words in Luke 14 seriously: before building, before following, count the cost.

We tell that story through media, education, and a clothing line that says the same thing without apology. We’re honest about scale — this is a new organization, and we’d rather tell the truth about where we are than inflate it.

America’s founding is part of a much larger story: the advancement of the Kingdom of God. It is not the point of the story. The Founders declared one nation under God; missionaries and martyrs before and after them showed the same deeper allegiance by sacrificing everything for Christ. The ultimate allegiance is to Christ and His Kingdom — read more on The Greater Story.